About VANN · Since 2020

The Story Behind the Pause

From a beach full of plastic in Costa Rica to a movement of thousands choosing balance. This is how VANN came to be — and where we’re going.

Our Mission
01 Our Mission

Our Mission

VANN is an invitation to pause.

In a world that's always 'on' and constantly demands your attention, it's time to reclaim your moment. Our mission is to create an oasis of calm in the daily grind. A conscious breath. A moment for yourself.

That's why we don't make room for noise or fleeting disposables, but instead choose unparalleled quality. Products designed to travel with you for years, for less waste in the world and more peace of mind.

What started with one bottle has grown into a movement of thousands of people who refuse to rush and choose balance. Reclaim your moment. Choose products with meaning.

Our logo
02 Our logo

Our logo

VANN is the Norwegian word for water. The ultimate source of life, flow, and clarity. But for us, VANN is more than just a name; it's a reminder. An invitation to move with your own rhythm, instead of being carried away by the rush of the day. We have anchored this philosophy in our logo.

The "V" and the "A" merge into a single entity. This is our symbol for connection. The moment you reconnect with yourself, connected to a growing community that believes in a more conscious lifestyle.

The "NN" forms a flowing wave. It's the movement of water, but it also reflects the inhale and exhale of a moment of calm. It is a calm wave of change: a rhythm of conscious choices for a healthier mindset and a more sustainable earth.

The idea of VANN
The whale of discarded plastic, Costa Rica — where it began
03 The idea

The idea of VANN

In 2020, founder Thijs discovered the true Pura Vida in Costa Rica: the art of slowing down and truly living in the moment. But that connection to pure nature was abruptly broken on a beach full of plastic waste.

It was a local initiative that tipped the scales: a life-sized whale, built from collected plastic litter. It perfectly reflected two worlds: the calm, conscious Pura Vida lifestyle of Costa Ricans, versus the fast, destructive throwaway culture of the West. It forced him to hit the pause button.

That image became the heartbeat of VANN. Inspired by the dedication of the locals, Thijs decided to create an alternative to single-use plastic. No more quick fixes, but products with meaning, designed for the long term.

More sustainable and efficient
04 2026

More sustainable and efficient

No rush, just focus. Good things take time. In an industry often focused on 'faster and more,' we choose stability. That's why we've been working with the same trusted factory since day one. A close relationship that allows us to know the production process down to the smallest detail and ensure responsible quality. Our standard remains: minimal impact on the world, maximum value for you.

The next step. We're growing, but at our own pace. Our mission is to help more and more people claim their moment. Behind the scenes, we're currently taking ample time to test new, meaningful products. No fleeting launches, but carefully designed tools for your daily rituals. We look forward to sharing them with you soon.

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the year it started
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bottles in use
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trusted factory, since day one

Ready to claim your moment?